Product recall- Saving brand image at any cost

Published on February 18, 2010 in Articles on Advertising, Mabbit Advertising and cartoons and advertisements. 0 CommentsTags: apple, bl 5c, brand image, cadbury, customer loyalty, dell, firestone tyre, ford, fujitsu, johnson and johnson, lenovo, mattel toys, nokia, nokia cartoon, product recall, sony, suv, toshiba.

We all still remember August 2007, when Nokia had called for the biggest global battery recall for its BL-5C model batteries which posed a shock hazard to its users. And the most recent one is the Toyota recall for its cars and trucks after a complain regarding its default in the accelerator was registered. So far, there have been many such recalls in the history of India and abroad.

Why do you think these companies are calling for such recalls? They could have easily ignored and passed by giving various reasons for any defaults in their manufacturing or functioning of products to their users or customers and subside the whole matter without creating any hue and cry. But NO, it’s a matter of Brand image for the companies which has forced them to request for an immediate product recall at the time of any causalities or damage to its users, otherwise the company loses its goodwill, respect and hard earned position from the market and if proper care is not taken regarding such issues, can lead to an ultimate failure of the company after a period of time. It is solely the responsibility of the company as recalls are an effort to minimize legal penalties and avoid any further negative publicity and damage to the company.

Cartoon Strip - Nokia Product Recall - Mabbit Communications

Massive product recall issued by Nokia BL-5C MODEL batteries in august 2007.

Another Product recall in august 2007 was by Mattel Toy Company .Maximum cases have been due to the higher usage of lead based paint and small amount of magnets which are dangerous for children as it can be swallowed.

Ford Explorer SUVs were recalled in august 2004 due to the increasing failure of tyres with models having firestones tyres.

Laptop companies like dell, Sony, Toshiba, Lenovo, fujitsu and apple had called for a global battery recall in august 2006 due to continuous complains of batteries catching fire and overheating cases.

Johnsons & Johnsons issued a recall for its 31 million bottles of Tylenol pain relief medicines which lead to 7 deaths after its consumption in October 1982.Reports say that it was due to the mixture of potassium cyanide with the medicine.

Recently Automobile manufacturer Toyota announced a recall for 8.5 million cars and trucks after a default in the accelerator was found. 437,000 Prius cars were also recalled regarding the prius brake issue.